Ed serves as Chief Executive Officer at DNA Studios. He has worked in the videogames industry for 14 years holding senior marketing roles for companies such as Codemasters, SouthPeak Interactive, Digital Bros (505 Games), Egomaniancs (Sega’s Heat.net) and GamesDomain.
From November 2008 to mid 2010, he served as European Marketing Director for videogames publisher SouthPeak Interactive and led the European marketing team on console and PC games such as the licensed Horrid Henry (based on the ITV children’s cartoon), Section 8 (360 / PC) 3D Dot Game Heroes (PS3) and Velvet Assassin (360 / PC).
From November 2005 to June, 2008, he served as the Senior Marketer for the launch of The Lord of the Rings Online™ in Europe. He was also responsible for the launches and subsequent post launch marketing for Dungeons and Dragons Online, Archlord, RF Online and Time of Defiance.
David has held numerous senior positions with high tech companies since 1999, rising from Commercial Management to ‘C’ level positions with various technology companies and now is Chief Operating Officer at DNA, having sold a Mobile Phone Security company to GFI Security along the way. He has focused his career on building successful technology Companies, initially in IT Security and, more latterly, in the Entertainment space.
Over the past decade, his job responsibilities have taken him all over the globe, from the Far East, through Europe and to the United States. He understands how companies can and should operate and enjoys a successful track record in building profitable, accountable and reliable technology companies.
Working closely with the Chief Executive Officer, David builds the financial models for the business and builds the revenue models for each game and takes responsibility for the overall business financial plan put forward to the Board for Approval.