DNA Dynamics’ Subsidiary Accelerates Marketing Effort

Posted on Mon, Apr 04, 2011

LEAMINGTON SPA, UNITED KINGDOM–(Marketwire – 04/04/11) – Appache Mobile, a subsidiary of DNA Dynamics, Inc (Pinksheets:DNAD - News) kicks off a new aggressive marketing campaign today centered around iOS game, iLegacy.

The company, a Mobile Gaming and Application Publisher, takes games and products to market and aggressively promotes them to consumers. Appache Mobile uses highly targeted campaign tools and with the mobile application and gaming spaces being so active, it is proving to be highly lucrative.

Ed Blincoe, CEO of DNAD, stated that “As a publisher, you have to get your games and applications seen by as many people as possible and, whilst there are significant costs in the acquisition of the license and then its subsequent promotion, the up side is potentially massive.”